Day 4 @ SWISS RE START UP ACADEMY, First session begins

Jan 30, 2020

Here are starting another exciting day with Miss Nadia Owusu, A digital marketing Consultant, who does Digital Marketing and Consulting in Africa, well organised and taking us trough a seesion on :

Marketing

 

 

 

She said 

The marketing mix is a business tool used in marketing.

(1) FIRST THE PRODUCT ATTRIBUTES NEED TO BE DEFINED IN ORDER TO SELL IT. - BRAND NAME, QUALITY, PACKAGING AND FUNCTIONALITY

(2) THE PRICE IS VERY SENSITIVE AND YOU NEED TO EVALUATE COMPETITION CAREFULLY - PRICING STRATEGY, DISCOUNTS, PAYMENT TERMS

(3)LOGISTICS AND DISTRIBUTION ARE IMPORTANT TO CONSIDER (COST); THINK ABOUT DIGITAL!

(4) FINALLY PROMOTIONS ARE DRIVING YOUR SALES REVENUE


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