Day 4 @ SWISS RE START UP ACADEMY, First session begins
Here are starting another exciting day with Miss Nadia Owusu, A digital marketing Consultant, who does Digital Marketing and Consulting in Africa, well organised and taking us trough a seesion on :
The marketing mix is a business tool used in marketing.
(1) FIRST THE PRODUCT ATTRIBUTES NEED TO BE DEFINED IN ORDER TO SELL IT. - BRAND NAME, QUALITY, PACKAGING AND FUNCTIONALITY
(2) THE PRICE IS VERY SENSITIVE AND YOU NEED TO EVALUATE COMPETITION CAREFULLY - PRICING STRATEGY, DISCOUNTS, PAYMENT TERMS
(3)LOGISTICS AND DISTRIBUTION ARE IMPORTANT TO CONSIDER (COST); THINK ABOUT DIGITAL!
(4) FINALLY PROMOTIONS ARE DRIVING YOUR SALES REVENUE